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That same year, Doriana Silva - who worked in Ashley Madison's Toronto offices - sued the company for US million, claiming she'd injured her wrists churning out fake profiles for them.

While Ashley Madison's legal team contested the wrist damage vigorously in court, they stopped short of explicitly denying that they paid people to write profiles.

Were those individuals working for Ashley Madison - or against it, as scammers?

There's little doubt that, as the hacked data is untangled, we'll finally know the real answer.

Until mid-2014, the company openly ran a called "Ashley's Angels," in which paid AM employees messaged visitors from sexy female profiles that weren't conspicuously identified as fictional.If you're a niche site running off a platform like White Label - which thousands of niche dating sites do - that partnership will frequently come preloaded with a database of real users.Meanwhile, if you're peddling run-of-the-mill, straight-laced dating, a la Match or e Harmony, you can just buy Facebook ads and run 10-second spots on TV."Adult dating" and hook-up sites have a serious problem, though, Pitcher says: While they have no problem attracting interested guys, they absolutely bomb when it comes to women.As security researchers, journalists and law enforcement continue combing through that deluge, patterns are beginning to emerge.The Telegraph reported August 21, citing a source close to the FBI's hack investigation, that "many of the female profiles on the site were created by a relatively small amount of individuals".

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